More consumers are leaving their shopping to the last-minute, whether it’s for a special occasion or key seasonal events. The Drum reported there has been a year-on-year increase of 41% in people searching for last-minute Valentine’s Day gifts, with a 74% growth coming on people’s smartphones. Another popular season event is the festive holidays. Doodle reported that 46% of people leave Christmas shopping until the last minute and 57% of people running around trying to buy presents just days before 25th December. With summer in full swing, businesses may think they have missed the boat for summer promotions when it’s really just the beginning. We dig deep and look into how businesses can capitalise into the peculiar behaviour of the last-minute shopper.…
Ofcom recently released in its recent research that two thirds of UK adults own a Smartphone and it has become the hub of our daily lives. People are now spending twice as long browsing on our smart phones compared to laptops and PCs. It’s therefore not a surprise that people are conscious giving their mobile number out as no one wants to have their mobile phone bombarded with spam texts advertising unwanted products and services.
Last year, over 175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO). The ICO has more powers then before in being able to prosecute successfully those who are guilty of sending spam text messages.…
With mobile being more prominent then ever in 2017, it’s vital to include text messaging in your business plans. It’s important to have a clear SMS strategy throughout your business, so we have put together 12 exclusive tips to ensure your text campaigns are a success in 2017. No matter what industry you are in, or how you are using text messaging, these tips will help elevate your strategy.
1. Include Emoji’s
With Green Text you can include emoji’s within your text message campaigns. By including relevant emoji’s within your message this can almost double click-through rate.
2. Ensure URL’s are mobile-friendly
Including links in text messages are important – just under a third of SMS links result in a conversion.…
Over the last few years, there has been a rise across all marketing platforms such as Facebook, Emails, Google all integrating Emoji capabilities into their systems. We therefore thought it would be great to introduce this to our clients and have combined emoji’s capabilities in SMSBroadcast and SMSContact to make your SMS campaigns even better!
What is an emoji?
An emoji is a small icon used to express an idea or emotion in electronic communication. Confused? They are little smiley faces that help liven up your text messages! With roughly 2 billion smartphone users in the world, many of us will have been using emojis within our daily communications.
Why use emojis in SMS campaigns?…
If you pay attention to mobile marketing trends, you may have heard some predictions about mobile messaging apps being the death knell for SMS marketing.
Though messaging apps are certainly on the rise with the increasing popularity of WhatsApp, Facebook Messenger, Snapchat, WeChat and Viber, there are still enough reasons why text messaging is the messaging king and why that’s not going to change anytime soon.
For example, did you know that texting has the highest customer satisfaction rate for customer service channels? A study published by CFI Group found that customers gave texting 90 out of 100 points for customer satisfaction, with phone calls earning 77 points, and Facebook earning 66 points.…
A few weeks ago Apple released a new update to the public called iOS 10 following the reveal of the iPhone 7 and iPhone 7 Plus. Whether you are an Apple fan or not some of the new features can be useful if you are include links in your SMS campaigns.
Depending on how you arrange/layout your text message content there’s a small little trick that you can do to enhance your text message with iOS 10.
In the screenshot below you can see a text message which includes a link. The recipient simply clicks on the link as normal and would be taken away from the text message to the particular web page.…
In 2016, 1 in 4 marketers planned to spend 20% more on mobile marketing then before, this number will increase in 2017. We can sit here and tell you that mobile marketing is a crucial part in every marketing strategy – however you may still not be convinced. What about if we had some statistics? Some real facts to back it up? We’ve created a list of the top 22 mobile marketing statistics that will show you the power text messaging and why you need to implement it in your business for now and in the future!
- 95% of the world’s population own a mobile phone compared to 75% of the world accessing emails.
As the summer holidays are drawing to an end, it’s time to prepare to go back to school. We at Green Text wanted to highlight the benefits of which any educational organisation can immediately gain by going mobile and using text messaging.
The top three points detailed, prove SMS is a useful tool within Education:
Streamline internal communications
- To assist with and minimise disruption by sending SMS to individuals or in bulk, internally or externally. For example, when a room change or a staff member is absent, everyone is informed about the change when it happens.
- SMS is quick, direct and cost efficient. Messages can be uploaded and sent in a matter of minutes to thousands of individuals with our bulk SMS tool.