Last minute shopping strategies for summer

More consumers are leaving their shopping to the last-minute, whether it’s for a special occasion or key seasonal events. The Drum reported there has been a year-on-year increase of 41% in people searching for last-minute Valentine’s Day gifts, with a 74% growth coming on people’s smartphones. Another popular season event is the festive holidays. Doodle reported that 46% of people leave Christmas shopping until the last minute and 57% of people running around trying to buy presents just days before 25th December. With summer in full swing, businesses may think they have missed the boat for summer promotions when it’s really just the beginning. We dig deep and look into how businesses can capitalise into the peculiar behaviour of the last-minute shopper.…

The ultimate guide to ensuring your compliant with SMS marketing.

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Ofcom recently released in its recent research that two thirds of UK adults own a Smartphone and it has become the hub of our daily lives. People are now spending  twice as long browsing on our smart phones compared to laptops and PCs. It’s therefore not a surprise that people are conscious giving their mobile number out as no one wants to have their mobile phone bombarded with spam texts advertising unwanted products and services.

Last year, over  175,000 complaints about spam text messages and cold calls were made to the Information Commissioner’s Office (ICO). The ICO has more powers then before in being able to prosecute successfully those who are guilty of sending spam text messages.…

12 Exclusive Tips To Make Your Campaigns A Success In 2017

shutterstock_509191006With mobile being more prominent then ever in 2017, it’s vital to include text messaging in your business plans. It’s important to have a clear SMS strategy throughout your business, so we have put together 12 exclusive tips to ensure your text campaigns are a success in 2017. No matter what industry you are in, or how you are using text messaging, these tips will help elevate your strategy.

 

1. Include Emoji’s

With Green Text you can include emoji’s within your text message campaigns. By including relevant emoji’s within your message this can almost double click-through rate.

2. Ensure URL’s are mobile-friendly

Including links in text messages are important – just under a third of SMS links result in a conversion.…

How to use Emoji’s effectively in your SMS Campaigns!

Close-up of a hands of a woman using emojis to chat. All screen graphics are made up.

Over the last few years, there has been a rise across all marketing platforms such as Facebook, Emails, Google all integrating Emoji capabilities into their systems. We therefore thought it would be great to introduce this to our clients and have combined emoji’s capabilities in SMSBroadcast and SMSContact to make your SMS campaigns even better!

What is an emoji?

An emoji is a small icon used to express an idea or emotion in electronic communication. Confused? They are little smiley faces that help liven up your text messages! With roughly 2 billion smartphone users in the world, many of us will have been using emojis within our daily communications.

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

Why use emojis in SMS campaigns?

Is instant messaging replacing text?

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If you pay attention to mobile marketing trends, you may have heard some predictions about mobile messaging apps being the death knell for SMS marketing.

Though messaging apps are certainly on the rise with the increasing popularity of WhatsApp, Facebook Messenger, Snapchat, WeChat and Viber, there are still enough reasons why text messaging is the messaging king and why that’s not going to change anytime soon.

For example, did you know that texting has the highest customer satisfaction rate for customer service channels? A study published by CFI Group found that customers gave texting 90 out of 100 points for customer satisfaction, with phone calls earning 77 points, and Facebook earning 66 points.

How the new iOS 10 trick makes text message campaigns more interesting!

A few weeks ago Apple released a new update to the public called iOS 10 following the reveal of the iPhone 7 and iPhone 7 Plus. Whether you are an Apple fan or not some of the new features can be useful if you are include links in your SMS campaigns.

Depending on how you arrange/layout your text message content there’s a small little trick that you can do to enhance your text message with iOS 10.

In the screenshot below you can see a text message which includes a link. The recipient simply clicks on the link as normal and would be taken away from the text message to the particular web page.…

22 reasons why you need text messaging in your 2017 strategy

 

In 2016, 1 in 4 marketers planned to spend 20% more on mobile marketing then before, this number will increase in 2017. We can sit here and tell you that mobile marketing is a crucial part in every marketing strategy – however you may still not be convinced. What about if we had some statistics? Some real facts to back it up? We’ve created a list of the top 22 mobile marketing statistics that will show you the power text messaging and why you need to implement it in your business for now and in the future!shutterstock_428452756

  1. 95% of the world’s population own a mobile phone compared to 75% of the world accessing emails.

The benefits of mobile marketing for Education

 

Set of 5 different colors modern phones with back to school message

As the summer holidays are drawing to an end, it’s time to prepare to go back to school. We at Green Text wanted to highlight the benefits of which any educational organisation can immediately gain by going mobile and using text messaging.

The top three points detailed, prove SMS is a useful tool within Education:

Streamline internal communications

  • To assist with and minimise disruption by sending SMS to individuals or in bulk, internally or externally. For example, when a room change or a staff member is absent, everyone is informed about the change when it happens.
  • SMS is quick, direct and cost efficient. Messages can be uploaded and sent in a matter of minutes to thousands of individuals with our bulk SMS tool.

Why every marketing campaign should include bulk SMS!

Smartphone and new message icons. A message is a short communication sent from one person to another or the central theme or idea of a communication.
At just 160 characters, a simple text message (SMS) might be small but proves an efficient and adaptable tool for every business. The benefit of Bulk text messaging is the ability it has when combined with marketing campaigns. The traditional ways are not always the most effective methods to reach your customers on time. Simply incorporate SMS with other marketing methods and the results will speak for themselves.

Unsure how to go about Bulk SMS – we can help! Did you know that Green Text provides an efficient bulk SMS tool named SMSBroadcast? This provides the ability to send multiple texts messages securely, swiftly and efficiently to your customer base.…

SMS Marketing vs Email Marketing – Who is the winner?

sms-marketing-vs-email-marketingEmail marketing vs SMS marketing one of the most debated topics within the marketing industry for years. These days businesses can’t just communicate via one channel and it’s best to use a mix of channels. However key questions are still being asked such as; What do customers prefer? What one gives a high ROI? We decided to look into the facts of both side of the debate and help you make the best decisions for your business strategy.

Let’s start with the benefits of text messaging (SMS), as it represents one of the fastest growing forms of mobile communication for businesses and their customers.

  • Fantastic open rates. Did you know that approximately 98% of text messages are opened and read within the first three minutes of delivery!
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